MARKETING AGENCY
Affiliate & Partnerships
Take an innovative approach to affiliate marketing with Growth HQ - a boutique affiliate marketing agency that drives incremental growth for ambitious brands by activating the full customer funnel.
What we do
We put affiliates and partnerships at the core of every growth strategy, offering our clients a truly incremental approach by engaging our diverse portfolio of publishers. By investing 75%+ of resource at the top and middle of the affiliate funnel, our campaigns go way beyond traditional approaches such as vouchers and cash back.
Our experienced, client-focused team offer data-driven, KPI chasing digital marketing services which have a high-performance track record for leading US, UK, and European brands. Our approach directly tackles the need for growth and diversification beyond typical digital channels.
client
Case studies
We can help you launch a brand new affiliate program, provide a strategic audit on an existing channel, or proactively scale your program globally.
Have a look at what some of our clients have to say about us...
About
Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.
Approach
- We researched Pair’s SEO search terms & top US media publishers
- We created a hit list that had engagement across customer segments, to drive new user conversions & brand awareness
- We negotiated packages with these publishers through CPA and flat fee campaigns
Results
- Our focus on growing the middle & upper funnel resulted in an 80% YoY increase in new user sales
- 13% increase in average monthly clicks across 2023
- By Q4 2023 the programme had 70 click active partners compared to 28 in Q1 2023
- 46% of new users were from upper funnel partners as well as 67% of programme clicks
About
Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.
Approach
- We researched Pair’s SEO search terms & top US media publishers
- We created a hit list that had engagement across customer segments, to drive new user conversions & brand awareness
- We negotiated packages with these publishers through CPA and flat fee campaigns
Results
- Our focus on growing the middle & upper funnel resulted in an 80% YoY increase in new user sales
- 13% increase in average monthly clicks across 2023
- By Q4 2023 the programme had 70 click active partners compared to 28 in Q1 2023
- 46% of new users were from upper funnel partners as well as 67% of programme clicks
About
Bombas is a comfort focused sock and apparel brand on a mission to help those in need. They discovered socks are the most requested item of clothing in homeless shelters, so it became their goal to donate one pair of socks for every pair purchased.
Approach
- 30% of the budget was dedicated to testing new verticals & publishers
- A total of 18 new verticals were added across partnerships with a hybrid flat fee & commission approach
- 70% of the total spend in the channel was on flat fee campaigns, with 30% on commission spend
- All operations were forecasted back to CPA to ensure the CPA target was met
Results
- We increased the affiliate share of revenue from 0.5% to 9%
- +60% of channel orders in 2023 driven from mid & top funnel publishers
- We reduced the average yearly reduction in channel CPA by 9%
- We increased YoY growth of their affiliate channel by 150% over 3 years
About
InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.
Approach
- Tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous 2 years
- Create a fresh set of cost-efficient & trustworthy content
- Further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offer
Results
- New user registrations were up +63% QoQ
- 21 existing partners created new content
- 30+ pieces of ISA-specific content went live
- We unlocked lots of exposure across our partner base & almost all of this content was unlocked purely on a commission only basis
About
Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.
Approach
- Focusing on the UK market we launched a content-first affiliate channel
- Focusing on building a portfolio of money bloggers & influencers
- We convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables
Results
- Reduced existing SaaS provider’s fee by 50% in month 1
- The channel was generating 7%+ of paid downloads within 6 months of working together
About
Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.
Approach
- Learn about Kencko & their users
- Brainstorm how to reach their target audience
- We found prospect partners in & outside of our current network
Results
- We sourced over 150 partners to work with in month 1
- Closed deals with over 25% of the prospects we reached out to
client
Testimonials
Michael McTighe
Senior Marketing Manager
Goncalo
Head of Marketing
Sam Vinden
Marketing Lead
Paulo Pachi
Head of Performance
Maggy Tsikoliia
Growth Manager
Elspeth Brown
Marketing Manager
Mirnada Greig
Growth Marketing
Publisher network
Our innovative approach transcends traditional affiliate marketing methods and taps into our vast, varied and ever-growing database of publishers.
Our clients are consistently impressed by how we add true incremental value by utilising multiple verticals, enabled by the widespread industry connections we have cultivated over time.
Check out some of the publishers we work with below...
Cashback
Cashback
Influencer
platfoms
Influencer Platforms
comparison sites
Comparison Sites
SEO & Content
SEO & Content
display
PARTNERS
Display Partners
employee
benefits
Employee Benefits
media houses
Media Houses
We are always looking to hear from innovative publishers and affiliates wanting to help grow the success of our clients’ brands and earn revenue as a result.
Services
Launching a Partnerships Program
We will take care of everything during an initial 6 month project to get your program launched and driving results. From ensuring you have the right tech stack in place - facilitating tracking, payment and reporting - to finding, closing deals with and growing a portfolio of partners tailored to your brand and product/service.
Scaling across Products & Regions
We can help you generate additional affiliate growth in your brand’s current key markets, new regions and/or for new products you are launching. Alongside an audit of the current program’s performance we will tap into our publisher network and prospect for new partners aligned with your brand to drive incremental growth
Strategic Advice
We are happy to be an extension of or soundboard for your current digital marketing team. On a consultancy basis, we provide project based and ongoing retainer support to businesses that have the resource to execute on new ideas and strategies.
