MARKETING AGENCY
Affiliate & Partnerships
Take an innovative approach to affiliate marketing with Growth HQ - a boutique agency working with start- and scale-ups in fintech, health, fashion, and everything in between.
What we do
We offer our clients a truly incremental approach to affiliate marketing - going way beyond vouchers and cashback - with a high-performance track record for some leading US & UK brands. Our digital marketing services are underpinned by an enthusiastic, data-driven, KPI chasing, and client-focused team.
client
Case studies
We can help you launch a brand new affiliate programme, provide a strategic audit on an existing channel or proactively scale your programme globally.
Brief
InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.
Approach
We wanted to tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous two years, and create a fresh set of cost-efficient & trustworthy content which would further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offering.
Results
After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.
Brief
InvestEngine is a commission-free ETF investing platform for individuals and small businesses where you can invest in over 550 exchange-traded funds.
Approach
We wanted to tap into the fantastic pool of dedicated partners we had built for InvestEngine over the previous two years, and create a fresh set of cost-efficient & trustworthy content which would further increase awareness of the brand & direct high-quality customers towards their Stocks & Shares ISA offering.
Results
New user registrations were up +63% QoQ & 21 existing partners made new content, with 30+ pieces of ISA-specific content live. This meant we unlocked lots of exposure across our partner base & almost all of this content was unlocked purely on a commission only basis.
Brief
Pair Eyewear is a US eyewear brand with a difference. At Pair, they believe wearing the same thing every day can be dull. Pair offers the unique ability to customise frames and offers hundreds of options to switch up your style at a fraction of the price.
Approach
We researched Pair’s SEO search terms & top US media publishers & then created a hit list that had engagement across customer segments, to drive new user conversions and brand awareness. We then negotiated packages with these publishers through CPA and flat fee campaigns.
Results
Our focus on growing the middle and upper funnel resulted in a 80% YoY increase in new user sales & a 13% average monthly in clicks across 2023. At the end of 2023, the programme had 70 click active partners compared to 28 in Q1. 46% of new users' were from upper funnel partners as well as 67% of programme clicks.
Brief
Plum are on a mission to make everyone financially better off! Their money management app helps people save, budget, invest and set money aside. Launched in 2016, Plum now has over 1 Million UK customers who score the app a 4.7 out of 5.
Approach
Focusing on the UK market we launched a content-first affiliate channel, where a large part of our time is focused on building a portfolio of money bloggers / influencers. In addition we convinced large UK comparison sites to include Plum as the first non-traditional savings account to their tables.
Results
Reduced existing SaaS provider’s fee by 50% in month 1, and the channel was generating 7%+ of paid downloads within 6 months of working together.
Brief
Kencko produces instant smoothies which are made from real fruits and vegetables, with nothing added and nothing taken out except the water! Their goal is to help customers get to the recommended five daily servings, every day.
Approach
We kicked off learning about Kencko and their users, brainstormed how to reach their target audience and found prospect partners in and outside of our current network.
Results
We sourced over 150 partners to work with in month 1 and are closing deals with over 25% of the prospects we reach out to.
Brief
Thread are on a mission to disrupt the e-commerce industry. They simplify shopping for clothes and accessories by personalising the experience back by AI, smart tech and a free personal stylist.
Approach
Focusing on the US and UK markets we include price comparison, cashback, influencer, content and other affiliates in the mix. We are working closely with Thread to set and exceed targets, finding affiliates far beyond traditionally expensive fashion influencers.
Results
After 3 months Growth HQ sourced and reached out to 500+ potential partners and are driving +30% MoM in clicks, registrations and revenue at a ROAS 55% higher than the client’s internal target.
Brief
Wise was launched in 2011 with the vision of making international money transfers cheap, fair, and simple. Our co-founder Inez joined as performance marketing employee #2 and spent 5 years building the largest paid channel from the ground up, responsible for 10% of Wise’s growth.
Approach
Focusing on Google as the start of many customer journeys, Inez’s team closed content and widget-based partnerships with sites ranking for relevant “Wise search terms”.
Results
Consistent new user growth of 15%+ Month on Month during the 5 years Inez was part of the Wise revolution.
client
Testimonials
Michael McTighe
Senior Marketing Manager
Goncalo
Head of Marketing
Sam Vinden
Marketing Lead
Paulo Pachi
Head of Performance
Publisher network
We go way beyond traditional affiliate marketing - vouchers & cashback - with many of our clients being impressed by the true incremental value our growing publisher network adds to their bottom line.
Cashback
Content Platforms
Bloggers
Influencers
Charity
Comparison
SEO & Content
Brand partners
Employee benefits
We are always looking to hear from innovative publishers & affiliates wanting to help grow the success of our clients’ brands and earn revenue as a result.
Services
Launching a Partnerships Programme
We will take care of everything during an initial 6 month project to get your programme launched and driving results. From ensuring you have the right tech stack in place - facilitating tracking, payment and reporting - to finding, closing deals with and growing a portfolio of partners tailored to your brand and product/service.
Scaling across Products & Regions
We can help you generate additional affiliate growth in your brand’s current key markets, new regions and/or for new products you are launching. Alongside an audit of the current programme’s performance we will tap into our publisher network and prospect for new partners aligned with your brand to drive incremental growth
Strategic Advice
We are happy to be an extension of or soundboard for your current digital marketing team. On a consultancy basis, we provide project based and ongoing retainer support to businesses that have the resource to execute on new ideas and strategies.
