Affiliate Marketing Agency UK

Trusted by brands worldwide

Growth HQ: Your Affiliate Marketing Agency

Placing affiliates and partnerships at the core of every growth strategy.

We’re a boutique affiliate marketing agency delivering innovative, data-led campaigns that go far beyond traditional voucher and cashback approaches. By investing over 75% of activity in top and mid-funnel tactics, we help brands acquire new customers and scale revenue with measurable impact.

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Beyond the full funnel

Our approach goes beyond the traditional, blending influencer marketing and paid PR campaigns to de-risk performance and support clients with a diverse, full-funnel strategy - driving traffic and conversions at every stage of the funnel.

Education & brand visibility

Media House Display Email Newsletter Influencer & Blog

Trust via 3rd party recommendations

PR Sub-Network Review Product Comparison Employee Benefit

Incremental volume, driving channel efficiencies

Coupon Cashback

Blended channel target ROAS

Our services are designed to support brands at every stage of the affiliate funnel, whether you’re looking to optimise existing publishers, recruit new partners, launch high-performing campaigns, or streamline your SaaS platform management.

Our Services

Existing Publisher Growth

We provide detailed top performing publisher reviews, performance optimisation and content audits.

Optimising publishers already on your programme through campaign testing, implementing incentivising commission tiers and engaging them regularly to create new content yields significant results. We have driven as much as a 190% YoY program growth by focusing on just 5 publishers that were previously dormant or stagnating.

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New Publisher Growth

We conduct new vertical testing, detailed campaign analysis, publisher recruitment and onboarding.

Scale is achieved in affiliate marketing through having a diverse publisher mix and continuously tapping into new audience segments through new publisher types. Our strategies can include up to 15 publisher types (verticals) & 200 sale active publishers which we test and optimise to the best converting publishers within these verticals from Influencers to Employee Benefits and many more.

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Campaign Management

We support new product launches and seasonal campaigns.

Creating bespoke strategies and publisher hitlists based on relevancy for each product launch or a new celebrity endorsement can be a great way to engage relevant affiliates to drive volume. Like a brand of your PR team, we’ll create one-pagers for the campaign and circulate this to new and existing publishers, agree exposure deliverables and then measure performance, reporting back on success and ROI of each campaign.

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SaaS Platform Management

We provide essential affiliate program set up and launch support to ensure your set up for success.

Our team will manage every part of the SaaS platform as part of the service from commission updates, publisher approvals, adding payments and ultimately getting the most out of the affiliate network. We work across all major networks with close agency relationships so we’re always close to the new features and best options for each of our clients.

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Discover the Seamless Process of Our Affiliate Marketing Strategy

We understand that every brand is unique, with distinct needs at different stages of its journey. That's why we've developed flexible Growth Packages designed to provide targeted, impactful affiliate and partnership marketing whether you're just starting out, aiming for steady expansion, or ready to dominate your market. Choose the package that aligns with your current ambitions, and let us fuel your next phase of success.

Launch

For brands looking to launch an affiliate marketing channel and diversify their marketing mix.

Grow

For brands looking to unlock programme growth beyond existing volume.

Scale

For brands looking to reach and increase the ceiling, making affiliates a key growth channel.

Client Success Stories

Find out how we’ve launched and scaled affiliate programs across multiple markets and various industries. From platform migrations and unlocking new verticals, to influencer partnerships and so much more, our case studies showcase exactly how and why our full funnel strategies drive significant growth for so many unique brands.

11 Sep 2025 • 5 min read

6-Month Affiliate Program Growth for Gainful

This case study reveals how we unlocked new opportunities, drove significant program growth, and prepared Gainful for their most successful season to date.

By Graeme Boase

Read Full Story

What Our Clients Say

“The Growth HQ team have helped spearhead strategic growth and optimization of our affiliate program with impressive results, and I truly appreciate the team’s professionalism and dedication to success.”

Marisa Lifschutz

Influencer Growth Marketing at Pair

“The Growth HQ team are super supportive, adaptive, and always thinking ahead. Proactive comms and agile thinking have helped make collaboration seamless, and you can feel their genuine enthusiasm around our launches.”

Millie Nightingale

Senior Manager, Digital Marketing International at HEYDUDE

“Over the years, GHQ were able to stabilise AND efficiently scale our affiliate program, creating lasting relationships with revenue driving partners. The GHQ team is organised, thinks creatively, and is on the cutting edge of the latest affiliate trends – highly recommend working with them!”

Colleen Powers

Affiliate Manager at Bombas

“It feels like Growth HQ is an extension to our team. The communication with them is seamless and we’re loving the expertise they bring to the table.”

Goncalo Guerreiro

Head of Marketing at Kencko

Contact Us

No two brands are the same, which is why our affiliate strategies are designed to meet you where you are, whether that’s launching for the first time, unlocking new volume from existing partners, or scaling into new markets. Our team of affiliate marketing specialists will take the time to understand your goals, analyse opportunities, and map out a clear path to measurable growth.

If you’re ready to explore how affiliate partnerships can become a core driver of your brand’s success, let’s start the conversation today.