4 reasons to work with an affiliate marketing agency
Whether you’re a new small company or a major established brand, placing your product in front of the right audience is essential if you want to grow your business. Affiliate marketing is a highly effective digital marketing channel that can help you achieve your growth strategy.
While some businesses opt for managing their affiliate marketing efforts in-house, others decide to outsource this activity and entrust the work to an agency that specialises in this area of marketing. But how to decide what’s best?
Doing it yourself is always an option but for this, you need to make sure you have the time, resource, knowledge and budget to be able to execute it well. Without these, your efforts will not pay off and you won’t get the results you expected. The alternative is hiring an agency to manage your affiliate marketing channel and in this blog post we’ve outlined the reasons why handing it all -or part- over to an agency could be the best choice for you.
1. Experience and expertise
Hiring an agency means you will be able to leave your affiliate marketing activity in the hands of an experienced team of affiliate marketers. These people use their expertise to maximise your programme and bring you results, freeing up your time and allowing you to focus on other parts of your business.
Not only will you have access to a team with a wealth of knowledge but you will also be able to work with people who have launched programmes for a range of different clients and know exactly what it takes to succeed. They can set up your channel in a quick and effective way, without the need for you to hire resources internally for a marketing function you haven’t tested yet.
2. Established relationships
Relationships are pivotal to the success of affiliate campaigns. Agencies have worked on building strong and long-term relationships with a wide network of connections. When you hire an agency, you benefit from their diverse portfolio of contacts. From content creators and publishers to influencers and affiliate network platforms, you are able to tap into a wide pool of partners from day one.
This is a huge benefit, as it allows you to be able to reach a wider audience and begin your programme at full speed.
3. Technological knowledge
Affiliate networks and SaaS solutions can sometimes be difficult to understand. Agencies can help you decide which platform or tech provider is the best option for your specific business and affiliate programme.
They will provide all the relevant information about the different available options, letting you know the benefits and disadvantages of each one so that you can make an informed decision.
Another factor to take into consideration is that they have also nurtured solid relationships with these networks, allowing them to get a first insight into industry trends, new publisher suggestions and event recommendations, which can be of great value for your business.
4. Optimisation and performance analysis
Hiring an agency saves you a great deal of time when it comes to reporting, analysing data and optimising campaigns.
These businesses tend to have a data-driven, KPI-chasing and client-focused approach. Their teams have access to a large amount of statistical insights and know the importance of quality clicks, new customers, conversion rates, AOV and CPA and therefore will ensure your programme is performing well.
Handing over the reins to a data-driven agency will save you time and money and will also allow you to scale your programme quickly.
At Growth HQ we have an amazing team of experienced marketers, we go way beyond traditional affiliate marketing and we offer a range of different services adapted to your business’ needs. If you’re interested in learning more about our agency and how we can help your business grow, don’t hesitate to get in touch with us.
