Affiliate Marketing Services
We help brands unlock the full potential of affiliate marketing through data-driven strategies, strong publisher partnerships, and expert campaign management.
Our services are designed to support brands at every stage of the affiliate funnel, whether you’re looking to optimise existing publishers, recruit new partners, launch high-performing campaigns, or streamline your SaaS platform management.
Trusted by brands worldwide
Services Overview
Launch
New partner growth & new program set up
Affiliate programmes:
- • Prospecting & deal closing
- • Onboarding new partners
- • 1 market only
Admin:
- • Reporting
- • Bi-weekly catch ups
- • Quarterly business reviews
GHQ Resources:
- • Dedicated Account Executive
Suggested annual affiliate budget:
From £2.5k per month + 10% Success Free
Scale
New & existing partner management
Affiliate programmes:
- • Prospecting & deal closing
- • Onboarding new partners
- • 1 market only
- • Existing partner growth
Admin:
- • Tailored reporting
- • Weekly catch ups & Shared Slack channel
- • Quarterly business reviews
GHQ Resources:
- • Dedicated Account Executive
- • Dedicated Account Manager
Suggested annual affiliate budget:
From £4k per month + 10% Success Free
Grow
Full service
Affiliate programmes:
- • Prospecting & deal closing
- • Onboarding new partners
- • 2 Market
- • Existing partner growth
- • GHQ preferred partner network
Admin:
- • Tailored integrated reporting
- • Weekly catch ups & Shared Slack channel
- • Day-to-day support available
- • Quarterly business reviews
GHQ Resources:
- • Dedicated Account Executive
- • Dedicated Account Manager
- • Dedicated Account Director
Suggested annual affiliate budget:
From £5.7k Per month + 10% Success Fee
Existing Publisher Growth
We provide detailed top performing publisher reviews, performance optimisation, content audits and plans.
New Publisher Growth
We conduct new vertical testing, detailed campaign analysis, publisher recruitment and onboarding.
SaaS Platform Management
We provide essential affiliate program set up and launch support to ensure your set up for long term success.
Additional Services
Our additional services and add-ons means we can tailor each package to suit your needs. Our flexible services provide the right level of expertise and support at every stage of your affiliate marketing journey.
Basic Affiliate Program Audit
We’ll provide full funnel visualisation, vertical gap analysis, and key growth opportunities.
Extensive Affiliate Program Audit + Strategy
As well as a basic program audit, we’ll also provide deeper insights including a publisher based gap analysis, a full funnel affiliate strategy, project timeline and prospect list.
Temporary Resource Boost
From managing one-off product launches to launching additional verticals, we can provide reliable and efficient support and guidance.
Multi-region Affiliate Program Launch
We can execute a full funnel affiliate program launch in a new region.
Affiliate Network Migration Support
We liaise with your team, the publishers, and tech providers to ensure a smooth and seamless transition to a new tech provider, with no down time for your program.
Admin & Reporting
We’ll provide weekly reports, weekly connects, and quarterly strategy deepdives to ensure we’re on track
Delivering 150% YoY Order Growth for Bombas
Discover how we helped Bombas boost their affiliate program revenue from 0.5% to 9%.
By Graeme Boase
FAQs
Affiliate marketing is a performance-based, low-risk channel and it can significantly increase conversions, revenue, and brand awareness when the right strategy is implemented.
Full funnel affiliate marketing drives impact at every stage of the customer funnel – awareness, consideration, conversion – through various types of publishers including influencers, media houses, review sites, closed user groups and more.
- On average, an affiliate channel is able to drive 2x+ ROAS compared to other performance marketing channels
- Our clients express the need to diversify away from spending 80%+ of their marketing budget on Meta and Google Ads
- Publishers are able to effectively drive impact across the full customer funnel, covering awareness, consideration, and conversion
- The affiliate channel offers 15+ different types of partners – meaning the options are endless!
We typically see results between 3-6 months for many of our clients, but this really varies depending on multiple factors such as the type of industry and opted service level.
Whilst we don’t directly provide affiliate tech, we work closely with our SaaS network partners – impact.com, Partnerize, Rakuten, and Awin to ensure a seamless integration for your program. And if a platform migration is what you need, then we can help manage that too.
Our unique approach directly tackles the need for growth and diversification beyond typical digital channels. We invest 75% of resource at the top and middle of the affiliate funnel, offering our clients a truly incremental approach by engaging our diverse portfolio of publishers.
Publishers are independent partners who promote your brand in exchange for commission or a flat fee based on the sales or leads they drive. The right publishers can generate long-term brand loyalty and scale your reach across multiple audiences. Some examples include:
- Influencers & creators
- Bloggers & newsletters
- Media Houses
- Comparison & review sites
- Cashback & coupon sites
- Employee benefit sites
- Sub-affiliate networks
Outsourcing an affiliate marketing agency gives brands immediate access to expertise, publisher networks, and tools that would take years to build in-house. Managing any affiliate program takes time and constant optimisation, and agencies can bring proven strategies and relationships with high-performing partners. For brands looking to scale efficiently or enter new markets, working with an agency is a cost-efficient, low-risk approach.
What Our Clients Say
“Growth HQ has brought organization and direction to our affiliate strategy. After starting essentially from scratch, we now rely heavily on this channel for scale and see it as one of our main levers for growth at Gainful. On top of that, the team is a pleasure to work with.”
“Growth HQ fully owned affiliate marketing from day one and has been operating as an extension of our team ever since. At kick-off, they helped us save 50% on our SaaS fees by negotiating a much better deal and then continued to push 6% of paid downloads within 4 months of working with us.”
“Working with GrowthHQ was truly pivotal in our 2023 campaign, ensuring that we could reach a wider number of creators, whilst maintaining personal relationships with each and every one. The campaign enabled us to continue to grow market share while keeping our cost per acquisition stable, we’re looking forward to the 2024 season with the team.”
Contact Us
No two brands are the same, which is why our affiliate strategies are designed to meet you where you are, whether that’s launching for the first time, unlocking new volume from existing partners, or scaling into new markets. Our team of affiliate marketing specialists will take the time to understand your goals, analyse opportunities, and map out a clear path to measurable growth.
If you’re ready to explore how affiliate partnerships can become a core driver of your brand’s success, let’s start the conversation today.